On June 26, 2017 in Ivanovo at the largest shopping and entertainment centre of the Ivanovo region “Silver City” the Group of companies “Russian investments” with the support of the international communications group Publicis Communications summed up the first Russian program of intensive development of new fashion technology, light industry and retail Retail & Fashion Accelerator.
The presentation dedicated to the project included talks about digital technologies that play an increasingly important role even in such traditional areas as retail and fashion industry.
“Today, we are concerned about rapid changes in the retail market. We see changing relations of consumers and producers, the younger the customer, the more he/she uses modern technologies. Visit to the mall for him is an entertainment. And so, today, we are interested in projects that will help us to attract more visitors to the shopping centres, we want to acquire new technologies that will help us make the shopping experience more modern, ” – says Nikita Likhachev , managing director of “Silver City” Mall.
The acceleration program was held in Moscow at communications agency “Publicis Communications”. Over the period of ten days, the participants have been working with each component of their projects – they have formed value proposition, tested user hypotheses build business model and structured use-cases for accelerator partners. During the program the entrepreneurs managed to work with the best practices of the industry.
Giusy Canone, Managing Director of Fashion Technology Accelerator in Milan spent with the participants two intensive days, she told them about global trends in the fashion industry.
Julian Gordon, founder of e-commerce school iWENGO, current member of the board of directors of the fashion online store AIZEL.ru, told how the internet is changing fashion retail, and why you need to think about business solutions and analytics in the fashion industry.
Irina Karimova, head of FashionEducation.ru portal and School of Fashion Journalism, teacher of the Moscow Polytechnic University and mentor of Skolkovo, held a seminar on how to build relationships with the media in the fashion industry, and how to plan and carry out PR-company projects.
Anna Leybsak-Kleimans , CEO of Fashion Consulting Group, told about the features of interaction with investors, and preparation of proposals for them.
The final accelerator stage was DemoDay at ASI boiling point in Ivanovo, where projects submitted their final presentations in the competitive selection format. There was also busy agenda and the public talk, organised by the portal FashionEducation.ru and “Fashion Shop» magazine.
Vera Ivanova, editor in chief of “Fashion Shop”, spoke about the formats of interaction with the media, and invited the participants to cooperate.
Irina Karimova, head of FashionEducation.ru portal and School of Fashion Journalism, expert of Fashion & Retail Accelerator : “Very interesting projects were shown by the participants, and in the course of the accelerator, they got real help and support from the organisers, experts and mentors. This is really important when startup has an opportunity to get independent assessment and advice and guidance on project completion and display it on the market. Very important is also an opportunity of investments and work with development institutions, investment funds and private investors. To do this, we must be able not only to come up with the idea, but also to bring it to implementation, thus not forgetting about the “package” in terms of marketing and branding , and building a competent PR-strategy, which is my specialty, and I have tried to help the guys with that.”
According to the results of the accelerator three best projects were able to have test integration at “Silver City.» Mall. First place went to a project CountSensor , able to evaluate the distribution of customer traffic in the sales area and identify their preferences. Second place was taken by the projects SuitApp , providing virtual stylist services and VidiGuide , providing interaction of buyers with tenants of the shopping centre using the Beacons. Third place was awarded to TRY.FIT project, which allows customers to choose the optimal size and model of footwear based on a comparison of 3D-models of shoe lasts and human feet.
“As a part of the accelerator, we wanted to get a great experience, build relationships with industrial partners, to be able to convey the idea about production and possible implementation of the project. According to the results we have reached a preliminary agreement on the pilot tests by development at different retail sites in Saint Petersburg, Moscow, and, as I now know, in Ivanovo ” – said Alexander Pinchuk, co-founder of VidiGuide project.
Two more project of the accelerator got a unique opportunity for interaction with international partners. A chance to become a member of the international Fashion Technology Accelerator in Milan was given to the project which implements digital 3D solutions for production and sale of clothing. Sponsero – marketing influence platform based on opinion leaders in Instagram – will take part in the international training course in Palo Alto, USA.
Infrastructure support from partners and organisers of the accelerator in the development of the start-up will improve every aspect of strategic development and create conditions for entering the Russian and foreign markets. Details:
- Report about Fashion & Retail Accelerator , see it here : http://ivanovonews.ru/reports/detail.php?id=816034
- Interview with Irina Karimova, head of FashionEducation.ru portal and School of Fashion Journalism for the program “News” ( IvanovoNews ): http://ivanovonews.ru/tv-shows/96/817104/
- Youtube version: https://www.youtube.com/watch?v=dmS5yh5GnA4
!!! Next interesting event will be Foresight Camp of the Ivanovo region in the city of Plyos “FashionNet, creative industry, International Creative Festival 2021″. Information and registration – use the link: https://leader-id.ru/event/4372/ .